Feature · New launches
Track competitor product launches on Shopify
New product drops are how competitors test demand and win categories. Shop Sentry watches every store you add and alerts you the moment a new product is published - or an existing one is removed - so you spot winning products and catalog shifts early.
Catalog changes you'll see
New product launches
Get notified when a competitor publishes a new product - often before it appears in their navigation or collections.
Product removals
Know when a competitor pulls a product, a useful signal that something didn't work or sold through.
Catalog growth over time
See how fast a competitor is expanding their range and in which categories.
Pair with price & stock
Combine launch alerts with price and restock tracking for the full picture of a competitor's activity.
Spot winning products first
For dropshippers and brand owners, being early to a competitor's new launch is the whole game. Shop Sentry discovers a store's full catalog from its domain and re-checks on a schedule, so new products surface automatically without you refreshing their site.
Every launch alert names the product and links you straight to it, so you can evaluate it in seconds. Removals are flagged too - a quieter but telling signal about what's working for a competitor and what isn't.
What counts as a 'new' product
Shop Sentry flags a product as new when it first appears in a store's public catalog - the moment it's published live to the storefront, not when the owner first drafted it in their admin. That distinction matters: a store can create a product weeks ahead as a hidden draft, so the launch you actually care about is when it goes live for shoppers, which is exactly what Shop Sentry watches.
For example, a competitor adds a winter jacket to their catalog at 2pm. On an hourly plan, the next check sees a product that wasn't there before and you get an alert - name, link and price - often before it's added to their navigation or a 'New arrivals' collection. You're looking at it while it's still fresh, not a week later.
Questions, answered.
How quickly will I hear about a new launch?
Pro and Agency plans re-check competitors every hour, so new products are usually surfaced the same day they are published, often before they appear in the store's menus or collections.
Does it also catch removed products?
Yes. When a competitor pulls a product, Shop Sentry flags the removal, a useful signal that an item did not sell or was discontinued.
Can I see which category a new product is in?
New-product alerts name the product and link straight to it, so you can open it and judge the category, price and positioning in seconds.
Is this useful for finding winning products?
Very. Dropshippers and brand owners use launch tracking to spot what competitors are testing and scaling, then react faster than the rest of the market.
Do I need to add products one by one?
No. Add a competitor's domain and Shop Sentry discovers the whole catalog, then watches for anything new automatically.
What does Shop Sentry treat as a 'new' product?
A product that newly appears in the store's public catalog - i.e. when it's published live to the storefront, not when it was first drafted in the admin. That's the launch moment shoppers (and you) actually see.